Performance Marketing Course

Measure Organic and Paid Traffic Analysis - 1 Month

Performance Marketing Course Dwarka

The Performance Marketing Course at IIDL is designed to equip students, entrepreneurs, and professionals with the skills to measure, track, and optimise digital marketing campaigns.

By mastering tools like Google Analytics, Google Tag Manager, and Google Search Console, you’ll learn how to make data-driven decisions, improve ROI, and create effective marketing strategies.

The course covered everything, from grasping the fundamentals to becoming proficient in more complex methods.

Mahima Sahu - Ex Student

Course Overview

What You Will Learn

1. Google Analytics (GA4)

Understanding GA4 interface and setup
Tracking website traffic, user behaviour & conversion paths
Creating custom reports & dashboards
Audience segmentation & funnel analysis
Setting up goals, events, and conversions

2. Google Tag Manager (GTM)

Introduction to tags, triggers, and variables
Setting up GTM container & integration with GA4
Event tracking without coding
Tracking form submissions, clicks & custom events
Using GTM for remarketing & advanced tracking

3. Google Search Console (GSC)

Website performance tracking in Google Search
Analysing clicks, impressions, CTR, and keywords
Index coverage & submitting sitemaps
Fixing crawl errors and enhancing visibility
Insights for SEO & Core Web Vitals

Why you learn Performance Marketing

Specialised course for working digital marketers
Taught by industry veteran Rajiv Sharma (18+ years’ experience)
Real-world case studies of multi-channel ad campaigns
Hands-on practice with live campaign data
Certification aligned with industry standards

Who Can Join?

This Course is specially designed for Digital Marketing Professionals already running SEO, SMO & Paid Ads campaigns, PPC Specialists and Marketing Managers aiming to improve reporting and decision making data and who are managing multi channel campaigns across google and social media organic and paid ads.

Start Your Performance Marketing Career by Joining our Course

Fill out the form to schedule your free demo class or counselling session. Get all your queries answered and take the first step towards a successful career.

Phone

+91 8587952008

Email

info@iidldigitalmarketing.com

Student Feedback

My time at IIDL institute, particularly during their Digital Marketing Course in Dwarka mor, has been transforming. The planned curriculum and hands-on approach helped me acquire a strong skill set in digital marketing. The faculty is extremely competent and offers personalized assistance, making this Digital Marketing Institute in Dwarka mor a fantastic alternative for budding professionals. I definitely suggest it to anyone looking to advance their profession in digital marketing.

- Bharti Gupta

Hi I am Bhavana, after graduating from SP University, I was looking to build my career in Digital Marketing. After research I have found IIDL as a best digital marketing institute. Courses are very detailed oriented and the environment is very good and faculties are best. I highly recommend IIDL Digital Marketing institute for those who are looking to build career in Digital Marketing field.

- Bhavna Kandpal

★★★★★

Hi i am Akash Joining IIDL Digital Marketing Institute was the best decision I made! Rajiv Sir makes learning digital marketing simple, practical, and exciting. His real-world insights and supportive guidance truly set this institute apart. Highly recommended for anyone looking to master digital marketing.

★★★★★

- Akash Kumar

★★★★★

Hi, I am Nida and I want to become a digital marketing professional so I have searched and found IIDL as a best institute. Course is well structured specially Advance Search Engine Optimisation Course. Faculty is very good and experienced and regularly clear our doubts. I recommend IIDL for those who are looking for digital marketing courses.

- Nida Idrishi

★★★★★

Are you searching the best digital marketing course in Dwarka Mor’s if yes then you are at right place. In IIDL we get best education and faculty support during the course now your turn, to get something high valueable in the term of education. In addition to their expertise, the professors added enjoyment to the learning process. The course covered everything, from grasping the fundamentals to becoming proficient in more complex methods.

The greatest resource for digital marketing courses is IIDL. The atmosphere at the institute is fantastic, and Rajiv Sir is really helpful.